Fifty West Brewery


We were approached by Fifty West Brewery to update their merchandising system, introducing a greater sense of organization and multi-functional display capabilities. The new cabinet has product-specific cubbies for clothing, glassware, growlers and accessories and a large case at the top for seasonal merchandising displays. T-shirts are mounted to removable tack boards for flat display and to conceal back-stock storage. Also, each tack board double functions as a chalkboard surface to provide product information as needed. Below each shirt display is a place for quick access to each size, pre-rolled for sales. A small, glass display fridge is built into the cabinet to showcase canned beer, rounding out the brewery's product offerings.

The cabinet is constructed of blackened oak ply and reclaimed, hardwood oak trim, creating a neutral, yet on-brand platform to showcase each product.