We worked closely with the client and developer to complete the design and build of Frank Welling's first retail concept. The vision was a motorcycle-centric lifestyle and gear store revolving around a desire to create a physical platform for local cyclists to connect through. The aesthetic language of monochromatic material combinations, tubular exoskeletons and minimalist storage solutions is a direct response to contemporary cafe racer style and mentality.

The fixture system allowed for a variety of configurations, provided racking, shelving, open and concealed storage and allowed the merchandise to be shown in multiple ways. An oversized, cantilevered cash wrap, complete with glass display case, custom cabinet for mini-fridge and two tiers of display surface, stands as a focal point in the rear of the space. 

Project completed with Such + Such.

Photo credit - Aaron Conway.